I’m over the way businesses and brands handle social.
Social media has been around for the past 10+ years, yet brands are still spending countless hours creating the same boring strategy and content that everyone else is creating. Honestly, I’m just over it.
Every business is unique in its own way. Think about your business, and the little moments it has.
Ask yourself: What makes you want to go back to work every day?
Is it the heart-warming growth stories of your employees? Or the funny bloopers of you all trying to make a bourbon cocktail recipe? What about that quote from a customer that has come back to your store for 20+ years?
Whatever it is, there are stories that are specific to your business and your business only, and it’s my job to help you find the ones you truly care about, and intentionally share them on social.
I’ve spent the past few years in social media marketing. I’ve led social strategies for top clients like Maker’s Mark (yeah, that bourbon), as well as mom-and-pop stores (my family’s business Thomas Car Wash, is my favorite, but I’m probably a little biased), and about everything in-between. Seriously, from B2B, B2C, B2-whatever, I’ve had my hand in just about everything.
I’ve worked in agencies, in-house, corporate, contract and I even consulted for the KY government on social media policy (that was fun).
I’ve decided it’s just time to work with people, and not for them.
So, I’m not here to pitch you with buzzwords, or use fancy decks to make you confused. I’m here to work with you to help you out.
It’s my job to look at all the data, pull insights, monitor and outline strategies. It’s also my job to make sure you understand it. That’s what I’m promising you.
Enough with the BS…let’s just get social.
Contact
☎ CONTACT
kristina@socialhourlou.com
What I can help you with
Social media PLaybook
Every brand should have a social media playbook they can refer back to.
It should include…
1.) what they talk about
2.) who they’re talking to
3.) how they’re talking to them.
It helps create a consistent message for your brand, so you don’t sound like your speaking to a hundred different people, all the time.
I can work with you to put this book together. And, if you don’t think you need one, you’re wrong. It’s 2020, social is here to stay, so start taking it seriously.
social media monitoring
Do you know what people are saying about you on social? What happens when that random guy starts trolling your page? Do you know what to do if that influencer shares your post?
I’m naturally nosey (I would’ve made a great investigative reporter honestly), so monitoring your brand on social is something I love to do.
I can help inform you on what people like and dislike about the content you’re putting out, and deliver you a report that can help inform your content. FYI - this can get expensive. Just know that.
I can also just do basic monitoring, which is watching and responding to people as needed. FYI - this is not as expensive.
Social media consulting
Have some projects you need help with executing? Or sick of looking online, and just need someone you can call when you need guidance on how to best outline your social channels?
I’m your gal.
Give me a call/text on any questions you have for social. I’m here to help talk through a strategy for a certain project, how to best engage with people, whether or not you should be on FB or IG, or even if you need to understand how to correctly tag people. No question is dumb with me.
When I’m your consultant, just put me on speed dial.
(Plus - I’ll throw in a funny gif or two over our conversations. Gif’s make everything better.)
content outline/creation
Don’t know what to talk about, or on what platforms? I’ll help outline this. (FYI - if you need this, you probably need a social strategy too).
And, if you need it, I’ll help create it too.
analytic reporting & optimization
“Data makes the world go ‘round.” - me, probably.
But, nothing frustrates me more than when people are given “data dumps”. These are just reports without any context as to what they mean. This leaves people with no idea on what matters (and what doesn’t), and recommendations on what to do next. How is that helpful?
Here’s where I can help out.
Give me admins access to your page(s), and I’ll pull reports for you as frequently as you need them (monthly is best). I dig through the data to give you a personalized report that is easy to understand, and built around what you care about for your brand.
*Plotwist* The rest is BS.
social media management
Need someone to just take on your day-to-day social?
I gotchya.
I’ll do the actual posting and/or scheduling, engage with people, pop out to events you have to take photos, whatever you need.
Basically, I got your back on social.
“Social media is just a buzzword until you come up with a plan.”